What is a Custom Audience?

What is a Custom Audience?


A Custom Audience is a targeted group of people defined by specific data—often from your own business—that you use to personalize marketing. These audiences allow you to tailor ads, emails, or content to people based on their behavior, demographics, or past interactions with your brand.

These audiences can then be targeted through personalized email marketing, digital advertising, or tailored website content to increase engagement and conversions.

What Is a Custom Audience?

A Custom Audience is:

  1. A segment of users based on first-party data (like your Franchise Ninja traffic, email list, or CRM).
  2. Common in platforms like Facebook Ads, Google Ads, and LinkedIn Ads.
  3. Used for personalized, targeted outreach rather than broad marketing.

Examples of Custom Audience Criteria:

  1. People who visited a specific product page
  2. Past customers who haven’t returned in 90 days
  3. Users who clicked on an email but didn’t purchase
  4. Visitors from a certain location or company size


Franchise Ninja obtains all of the above data needed for custom audiences. 


What Is One-to-One Advertising?

One-to-one advertising means you're delivering personalized messages to individuals based on their behaviors or characteristics—essentially micro-targeting.

   

How to Do One-to-One Advertising:

  1. Collect First-Party Data

    Using Franchise Ninja to identify companies or people visiting your site, what pages they view, and where they came from.

  2. Create Segmented Audiences
    From your captured visitors, segment based on:

    • Page views (e.g., services vs. pricing)

    • Source (e.g., Google Ads vs. email)

    • Demographics (company name, industry, location)

  3. Match to Identifiable Info
    If you have email addresses, phone numbers, or LinkedIn profiles, use those to enrich the profile.

  4. Deliver Personalized Content

    • Email: Send a tailored message based on what they viewed. 

    • Ads: Retarget them with product-specific ads using Google or Facebook.

    • AI Sales Rep: Use one-to-one email outreach that mirrors a live rep based on their visit activity.

  5. Continue the Journey
    Tailor follow-ups based on their actions. If they revisit, have your AI Rep reference that specific return interest.


Quick Example:

A candidate views your Franchise Development page, spends 3 minutes there, then leaves.
➡ Your Custom Audience tags them as “High Intent - Pricing Page”
➡ You retarget them on LinkedIn with a “See how we compare to competitors” ad
➡ If they return, your AI Sales Rep sends:
" Exploring pricing can bring up a lot of questions—if you're in that stage, I’d be glad to share what makes our solution stand out."