What Happens When the Cookie Consent is Rejected?
If a visitor denies the cookie consent, then any data tracked can not be used on that visitor.
What Happens When a Visitor Accepts Cookie Consent?
When a visitor accepts to the cookie consent, they are agreeing to the terms and conditions of your website tracking. This means they allowed their online journey on your site to be tracked and that information to be used as per your terms. For example, you could be subscribing to their emails to a marketing list.
What Happens When a Visitor Ignores the Cookie Consent?
If a visitor ignores the consent banner, it is considered consent. They did not actively decline the cookies. Maybe they have a misunderstanding of what it does when you don't make a decision? It's now implied consent and is treated as if they have accepted cookies.