A common FranConnect pattern uses Zapier to pass Franchise Ninja data into FranConnect's inbound email parser.

How it works

1. Franchise Ninja sends each identified visitor as a JSON payload to a Zapier catch hook.

2. Zapier formats the fields into an email that matches FranConnect's parsing rules.

3. The email goes to your FranConnect inbound lead address, and FranConnect creates the record.

Setup steps

1. Create a Zap with a Webhooks by Zapier catch hook trigger.

2. Add the catch hook URL as the postback URL in Configuration > Users > Edit User > Other Integration.

3. Click Test Postback Now to send a sample record.

4. Add an email action in Zapier that sends the mapped fields to your FranConnect parser address.

5. Confirm the test record appears correctly in FranConnect.

Keep identified visitors distinct

Set up a dedicated stage, status, or lead source, such as suspect or Franchise Ninja, so these profiles are not confused with standard inbound leads. Use that status to drive an educational nurture rather than an immediate sales call.

The payload can include contact, demographic, professional, campaign, and page-activity fields. You only need to map the fields your team will use.

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