How do Meta and Google audience connectors work, including retargeting Engaged visitors and manual uploads?
Franchise Ninja can deliver audiences to Meta and Google in two ways: automatically through Advertisement Connectors or manually through file uploads.
Automatic connectors (recommended)
Go to Configuration > Connectors and connect your Facebook (Meta) or Google Ads account.
In Campaign Studio, select the connected ad account for your campaign.
We create a named custom audience in that ad account and maintain it automatically. New matching people are added and people who leave the in-market window are removed, with daily updates.
Only hashed email addresses (HEMs) are sent.
Retargeting Engaged visitors
Engaged Candidates, the people who visited your site and were identified, can also be sent to Meta or Google for retargeting. This keeps your brand in front of people who have already shown interest in your opportunity.
Manual uploads
In-market audience: Export the hashed list and upload it to Meta as a customer list custom audience.
Engaged Candidates: Go to Engaged > Search Engaged, set your date range, export, and upload the file to Meta or to Google Audience Manager. Google can take up to 24 hours to process a list.
Keep in mind
A manual audience does not refresh on its own. You need a new export and upload each time you want to update it. Historical records are included only if you export and upload them.
Other channels, such as LinkedIn, can use manual exports where the platform supports customer-list uploads.
