Use the Brand Voice settings in the Marketing Hub to make generated content sound more like your brand.

What to define in Brand Voice

• Tone, such as friendly, confident, or professional

• Level of seriousness, from formal to conversational

• Balance of facts and emotion, such as data-driven proof points versus storytelling

• Words and phrases you prefer or want to avoid

Tips for better results

• Be specific. Describing your brand as "warm and encouraging, like a mentor" works better than just "friendly."

• Include examples of copy your team likes, such as your website or past posts.

• Make sure Brand Theme includes your logos, colors, and style guide.

Refining individual posts

You do not need to change your whole content approach to fix a single post. You can refine an individual generated post on its own, such as adjusting the tone or adding a detail, without affecting the rest.

Review regularly

As your brand messaging evolves, update Brand Voice so future content stays aligned.