Multi-unit owner matching is a capability in development. The goal is to help you prioritize experienced operators whose background fits your brand, instead of sending the same message to every operator.

How the proposed matching works

The approach compares several factors to find meaningful connections:

• Your brand team's LinkedIn backgrounds

• The operator's professional background and portfolio

• Industry fit between the operator's current businesses and your brand

• Shared experience, such as common employers, industries, or career paths

Why this matters

Multi-unit operators do not behave like first-time buyers. They already understand franchising, evaluate brands for portfolio fit, and often decide quickly. Relevant, relationship-based outreach is more effective than generic messages.

What is available today

• Franchisee Activation monitors your existing franchisees and flags when one enters the in-market stage, which can signal interest in another unit.

• AI Qualification uses a separate scoring track for multi-unit operators.

Multi-Unit Prospect ID is listed as coming soon. Contact your Brand Director for the latest status.

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