Does Franchise Ninja provide email addresses for In-Market Candidates?
No, Franchise Ninja does not provide raw email addresses for In-Market Candidates. For privacy and data protection reasons, the platform only provides hashed email data for this audience segment.
Instead of exporting identifiable personal data, In-Market Candidates are delivered through secure audience syncing with advertising platforms, allowing you to reach qualified prospects while maintaining privacy compliance.
Hashed emails are encrypted versions of email addresses that cannot be reversed to reveal the original email.
This approach ensures:
Privacy protection for individuals
Compliance with data protection standards
Secure audience targeting within advertising platforms
Responsible handling of intent-based behavioral data
Because the emails are hashed, they are designed to be used for audience matching within advertising platforms, rather than direct outreach.
The recommended and most effective way to activate In-Market Candidates is to sync the campaign to a Custom Audience in your advertising platform (such as Meta or Google).
When connected, Franchise Ninja will:
Automatically update the audience nightly
Add newly identified In-Market Candidates
Remove candidates who are no longer in the active intent window
In-Market Candidates are included in the audience based on a 45-day intent window.
This means:
Candidates enter the audience when they demonstrate active intent signals related to franchise ownership
They remain in the audience for up to 45 days
The audience automatically refreshes nightly to ensure it reflects the most relevant prospects
This ensures your advertising campaigns are always targeting prospects currently researching franchise opportunities.
Franchise Ninja does not provide raw email addresses for In-Market Candidates. Instead, we provide hashed email data that securely syncs with advertising Custom Audiences.
By connecting your campaign to a Custom Audience, the audience will refresh nightly and represent candidates within the 45-day intent window, ensuring your ads are always reaching individuals actively exploring franchise ownership opportunities.