Do all webhook fields need to be mapped, and what happens after an endpoint update?
No. You do not need to map every field. Map only the fields your CRM and your team will use.
What the payload includes
The webhook sends a JSON payload with contact details, available demographic and professional information, company details, attribution and UTM fields, and page activity. Not every record includes every field.
Mapping tips
At a minimum, map first name, last name, and personal email.
Add the campaign and UTM fields if you plan to route people into different workflows.
Leave unneeded fields unmapped. Unmapped fields are simply ignored.
After you update an endpoint
Go to Configuration > Users and edit the webhook user.
Open Other Integration and paste the new postback URL.
Click Test Postback Now to send a sample record.
Confirm the record arrives and maps correctly.
Click Update User to save.
If a direct webhook is hard to configure in your CRM, Zapier or Make can act as middleware. These tools catch the payload, let you choose fields visually, and pass the data to your CRM.
