Yes. You can update your personas and use them to shape the content and follow-up experiences we generate for you.

What you can change

• Remove personas that do not fit your brand

• Reprioritize personas so the most important ones lead your content plan

• Add your own brand-specific personas

How to add brand-approved personas

Share your approved persona descriptions with your Brand Director. Include details such as background, motivations, financial profile, concerns, and goals. Our team can use them to guide future content.

Where personas are used

• Content calendar: Social posts and blog topics planned by persona

• Landing page content: Persona-focused messaging

• Campaign targeting: Campaign Studio filters that match persona traits

• Follow-up: Email nurtures and sales conversations tailored to each persona

Tip

Start with the personas that match your strongest current franchisees. Adding too many personas can spread your content and budget too thin.

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