Can different personas be routed into separate HubSpot campaigns?
Yes. You can route different personas into separate HubSpot campaigns by using the campaign and UTM fields that the webhook sends.
How it works
Create a Franchise Ninja campaign, and matching ads, for each persona you want to target.
Tag each ad with UTM parameters that identify the persona, for example utm_campaign=corporate-professional.
When an in-market candidate clicks through and is identified, the webhook sends the campaign and UTM values with the profile.
In HubSpot or Zapier, set routing rules on those fields:
Persona A goes to Workflow A
Persona B goes to Workflow B
Everyone else goes to a general nurture workflow
Tips
Use consistent UTM naming so routing rules stay simple.
Create HubSpot properties for the UTM fields so they can trigger workflows.
Always include a general workflow for visitors without a campaign tag, such as organic visitors.
Pair each workflow with persona-specific landing pages and email content from the Marketing Hub.
