What fields are available when setting up a webhook?

What fields are available when setting up a webhook?

What Fields Are Available When Setting Up a Webhook?

The webhook integration in Franchise Ninja allows you to seamlessly connect your platform with external systems—enabling real-time data transfer for automation, CRM syncing, and marketing workflows.

When configuring a webhook, you can map a variety of available fields to ensure the data being sent aligns with your destination system.

These fields can also serve as headers when exporting or filtering into Google Sheets.

first_name
last_name
personal_email
contact_address
contact_address_2
contact_metro_city
contact_state
contact_zip
contact_zip4
gender
age_range
married
children
income_range
net_worth
homeowner
contact_job_title
contact_professional_email
contact_linkedin_url
contact_facebook_url
contact_twitter_url
company_name
company_linkedin_url
company_domain
company_employee_size_range
company_employees
company_revenue_range
company_primary_industry
company_address
company_address_2
company_city
company_region_code
company_postal_code
session_date
remotesessionid
referrer
visitor_first_visit
visitor_search_term
visitor_search_engine
campaign_name
campaign_source
campaign_medium
campaign_term
campaign_content
pages_visited
full_url
host_name
page
querystring
anchor
page_time
visit_date

Best Practices

  • Align field mapping with your destination system (CRM, email platform, etc.)
  • Prioritize key fields like email, engagement score, and campaign attribution
  • Validate required fields before activating your webhook
  • Test your webhook to confirm accurate data transfer

Key Takeaway

Webhook fields provide the foundation for integrating Franchise Ninja with your broader tech stack. By leveraging these fields effectively, you can automate workflows, improve speed to lead, and ensure your candidate data is actionable across all systems.

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